Last updated: May 2025
Adema is a trading name of SH Proptech Limited, a company registered in England and Wales (Company No. 15518685) with its registered office at 3rd Floor, 45 Albemarle Street, Mayfair, London, W1S 4JL. These Terms of Service ("Terms") govern your access to and use of Adema's websites, applications, and services (collectively, the "Services"). By creating an account or using the Services, you agree to be bound by these Terms. If you are using the Services on behalf of a company or other legal entity, you represent that you have authority to bind that entity to this Agreement.
These Terms apply to both business users and individual consumers. Adema provides its Services across Europe, and nothing in these Terms will deprive consumers of any protections mandated by applicable law. For example, if you are an EU/UK consumer using the Services for personal (non-business) purposes, you generally have a 14-day right to withdraw from an online contract (see Section 6. Fees and Payment below) and other statutory rights. If any provision of these Terms conflicts with a mandatory consumer protection law, that provision will be interpreted to give you the benefit of the stronger protection under law.
Contracting Documents: The Agreement between you and Adema includes (i) these Terms of Service, (ii) any Order Form or subscription plan terms you agree to (which describe the specific Services, fees, and any additional terms), (iii) our Privacy Policy, and (iv) if applicable, a Data Processing Addendum ("DPA") for compliance with data protection laws (see Section 13 below). In case of any conflict, a signed Order Form or written agreement with Adema will prevail over these Terms, and these Terms will prevail over the Privacy Policy or other policies. All these documents together form a single legally binding agreement between you and Adema. If you do not agree with these Terms, you must not use the Services.
You must be at least 18 years old (or the age of legal majority in your jurisdiction) and capable of entering into a binding contract in order to register for or use the Services. The Services are not intended for and should not be used by anyone under the age of 16. If you are registering on behalf of an organization or company, you represent and warrant that you have the authority to bind that entity to this Agreement, and in that case "you" will refer to both you as an individual and the entity you represent.
To access many features of Adema, you must create an account by providing accurate, up-to-date information (such as your name, email, contact details, and payment information if on a paid plan). You agree to keep your information current and not to provide false identity information or impersonate any other person or entity during registration or use of the Services.
You are responsible for maintaining the confidentiality and security of your account login credentials (such as passwords or API keys). You are liable for all activities that occur under your account. You must promptly notify Adema at support@adema.ai if you become aware of any unauthorized use of your account or any breach of security. Adema is not liable for any loss or damage arising from your failure to safeguard your credentials.
Each account is meant for a single user. If you represent a business and purchase multiple user licenses or subscriptions for a team, each individual must have their own account. You may not share your account or password with anyone else, and you may not allow multiple people to use the Services under one account. Adema reserves the right to suspend or close accounts that are shared or used in violation of this section.
Adema may offer different subscription plans or account types (for example, Free, Basic, Pro, etc.). Your access to certain features and usage limits will depend on the plan you have selected. Adema may introduce new plans, or modify or discontinue existing plans and features, in its discretion (changes to the Services or plans will be handled as described in Section 14). Free or trial accounts may have limited functionality or usage caps. Adema reserves the right to disable or terminate accounts (with notice) that are inactive for an extended period or that violate these Terms.
Subject to your compliance with these Terms and payment of any applicable fees, Adema grants you a limited, non-exclusive, non-transferable, and non- sublicensable license to access and use the Services during your subscription term for your own internal business purposes or personal use (as applicable). This license allows you to use Adema's platform and tools as intended for researching properties, managing projects, utilizing AI-driven analytics, and other functionalities offered by Adema.
If you are a business user, you may allow your authorized employees or agents to use the Services on your behalf, provided they each have their own account and are bound by these Terms. If you are an individual consumer, you may use the Services only for your personal, non-commercial purposes. All users agree to use the Services only as intended and in accordance with these Terms and all applicable laws.
Except as expressly permitted by Adema or applicable law, you agree that you will NOT:
(a) copy, reproduce, distribute, republish, or publicly display any part of the Services or content obtained through the Services (other than your own User Data) without Adema's prior written consent;
(b) modify, create derivative works based on, or reverse-engineer, decompile, or disassemble any software or databases accessible through the Services;
(c) remove, obscure, or alter any copyright, trademark, or other proprietary notices on the Services or any reports or materials generated through the Services;
(d) use any unauthorized means to access, search, or scrape the Services or their data (such as robots, spiders, or automated scripts) except via official APIs or interfaces Adema provides;
(e) resell, lease, or sublicense the Services or provide use of the Services to any third party (except as permitted for authorized users in your organization under your account); or
(f) use the Services to develop or enhance a competing product or service, or to otherwise misappropriate Adema's features and confidential information for competitive purposes.
Any attempt to do any of the above is strictly prohibited and will be considered a material breach of these Terms.
"User Data" refers to any data, content, or materials that you upload or submit to the Services (excluding any content provided by Adema). Adema does not claim ownership of your User Data. You retain all rights to your User Data. However, by using the Services and providing or generating User Data, you grant Adema a worldwide, royalty-free, non-exclusive license to host, use, process, display, and transmit your User Data solely as necessary to provide the Services to you and as otherwise permitted by these Terms and our Privacy Policy. We will handle your personal data in accordance with our Privacy Policy and applicable law. We will not access or use your User Data for any purpose outside the scope of delivering and improving the Services without your consent.
You represent and warrant that you have all necessary rights and permissions to provide any User Data that you upload or input into the Services, and that your User Data (and Adema's use of it to provide the Services) does not violate any laws or infringe any third-party rights. You are solely responsible for the accuracy, quality, legality, and integrity of your User Data. Adema is not responsible for any loss, damage, or corruption of User Data, except to the extent caused by our failure to meet our obligations under these Terms. You should maintain backup copies of any important data you store in the Services. (See also Section 11 on limitations of liability regarding data loss.)
Adema's platform includes AI-powered tools and machine learning features designed to assist you with analytics, research, and recommendations. However, you must be aware of the following limitations and disclaimers regarding AI outputs:
AI Outputs May Be Inaccurate or Incomplete: The Services' AI functions operate on probabilistic algorithms and may produce content that is incorrect, outdated, or otherwise misleading. AI technology is evolving, and the system might misunderstand your queries or generate results that contain errors or omissions. It may also reflect biases present in training data or have difficulty with nuances, slang, or context.
No Guarantee of Accuracy or Suitability: Adema makes no warranties or guarantees regarding the accuracy, quality, or suitability of any output generated by AI features. Any suggestions, analyses, or content provided by the AI are for informational purposes only and should not be considered professional advice or relied upon as the sole basis for important decisions.
User Responsibility and Verification: You remain fully responsible for how you use or act on AI-generated outputs. You should independently review and verify any AI-generated information before you rely on it. Use your own judgment and, where appropriate, seek professional advice (for example, from legal, financial, or real estate professionals) before making decisions based on AI output. By using the AI features, you acknowledge that any actions or decisions you take based on AI outputs are taken at your own risk.
AI is Not Human: You understand you are interacting with an AI system, not a human agent. The AI does not have human reasoning or insight and cannot guarantee outcomes. It cannot understand or express human emotions. Content generated by AI should not be interpreted as coming from a human. Where required by law or good practice, you should disclose to others that information or assistance was provided by an AI.
No Liability for AI Usage: Adema will not be liable for any loss or damage arising from your use of or reliance on AI-generated content. This disclaimer is in addition to the general warranty disclaimers and liability limitations in Sections 10 and 11. By using the AI features, you accept that the results are provided "as is" and agree that Adema has disclaimed any liability for the consequences of acting on such results.
You agree to use the Services only for lawful purposes and in accordance with these Terms. You must comply with all applicable laws and regulations in your jurisdiction when using the Services. In addition, you agree NOT to engage in any of the following prohibited activities:
Unlawful or Harmful Activity: Using the Services to engage in any illegal, fraudulent, or malicious activity, or transmitting or storing any content that is illegal, defamatory, obscene, offensive, harassing, threatening, hateful, or otherwise objectionable. This includes content that promotes violence or discrimination, exploits or endangers minors (such as child sexual abuse material or grooming), or violates anyone's privacy or rights. You must not use the Services to advocate, depict, or facilitate unlawful acts or extremist ideology.
Intellectual Property Infringement: Uploading, posting, or distributing any content that infringes or misappropriates the intellectual property rights of others. This means you will not use the Services to share or use copyrighted material, trademarks, trade secrets, or proprietary information of any third party without permission.
Security Violations: Attempting to interfere with, disrupt, or breach the security or integrity of the Services or any connected networks or systems. You shall not probe or test the vulnerability of any Adema system or network, circumvent or attempt to circumvent any security measures, or access the accounts, data, or personal information of others without authorization.
Spam and Abuse: Using the Services to send unsolicited bulk communications ("spam"), phishing messages, or any form of duplicative or unsolicited messages in violation of applicable laws. You also agree not to engage in behaviors that constitute abuse of the Service's communications features, such as flooding, mail-bombing, or distributing malware.
Unauthorized Automation: Deploying any bots, scripts, crawlers, scrapers, or other automated tools to collect data from the Services or to otherwise interact with the Services in a manner not authorized by Adema. (Use of Adema's official API, if provided, in accordance with its rules, is permitted.) You also may not attempt to gain unauthorized access to any portion of the Services or to Adema's systems or networks.
Competitive Use: Using the Services (including any data or results obtained from it) to build or enhance a competing product or service, or to replicate features of Adema for competitive purposes. You agree not to misuse Adema's proprietary information or platform in a way that competes with Adema or violates Adema's intellectual property rights.
Interference with Others: Engaging in any activity that interferes with or disrupts the proper working of the Services or the use of the Services by others. This includes intentional overloading of the Service, launching denial-of-service attacks, or attempting to crash or destabilize any aspect of the platform. You must not use the Services to harass or stalk other users, or to collect or publish private information of any person (such as personal data) without consent.
Malicious Code: Uploading or transmitting any viruses, malware, ransomware, or other malicious code, files, or programs designed to interrupt, damage, or limit the functionality of the Services or any software, hardware, or equipment.
Any violation of this Acceptable Use section is a material breach of these Terms. Adema may monitor usage and content on the platform to enforce these rules. If you violate the above rules, Adema may immediately suspend or terminate your account without notice or refund (see Section 7 on Termination) and may report unlawful conduct to the appropriate authorities. You could also face legal liability for unlawful use of the Services.
Certain Services or features are offered on a paid subscription basis. If you enroll in a paid plan, you agree to pay the subscription fees and any applicable charges or overage fees as specified at the time of purchase or in an Order Form. All fees are stated and payable in the indicated currency (e.g., GBP) and are non-refundable except as required by law or expressly provided in these Terms.
Paid subscriptions will typically be billed in advance on a recurring cycle (e.g., monthly or annually), as per the plan you select. Unless you cancel your subscription (as described in Section 7.1 below) before the end of the current billing term, your subscription will automatically renew for successive periods of the same length. Adema will charge your provided payment method for each renewal term. If the subscription fees for your plan change, Adema will provide you with reasonable notice (e.g., by email or an in-app notification) at least 30 days before the new fees take effect on your next renewal. If you continue to use the Services or do not cancel the subscription before the renewal, you are deemed to accept the new fees.
Subscription fees do not include any taxes. You are responsible for paying any applicable taxes, duties, or governmental fees (such as VAT or sales tax) imposed on your purchase or use of the Services, other than taxes on Adema's income. If Adema is required to collect taxes from you, we will add those to your billed charges.
You must provide a valid payment method (e.g., credit card or other accepted payment service) and accurate billing information when subscribing to a paid plan. You authorize Adema (or its payment processor) to charge your provided payment method for all fees due. You agree to keep your billing information and payment method up to date. If we are unable to process payment using your designated method, we may suspend your account for non-payment (after giving you notice and an opportunity to update your payment information). Late payments may bear interest at the rate of 1.5% per month (or the highest rate allowed by law), from the due date until paid, and you will be responsible for any reasonable collection costs we incur.
Except as required by law or expressly stated in these Terms, all payments are final and non-refundable. This means that if you cancel in the middle of a paid subscription period, or if your account is terminated for your breach of these Terms, you will not receive a refund for any unused portion of time. However, if Adema terminates your subscription without cause (i.e., not due to your breach) before the end of a period you have paid for, we will provide a pro-rated refund of fees for the remaining full months of the subscription term after the termination effective date. Additionally, if you terminate your subscription due to a material breach of these Terms by Adema that we fail to cure within a reasonable time, then we will refund any pre-paid fees for Services that would have been provided after the termination date.
If you are an individual consumer in the UK or EU who signed up for a paid subscription online or off-premises, you have a legal right to cancel your subscription within 14 days from the date of entering into the contract, without giving any reason. To exercise this right, you must inform Adema (for example, by emailing support@adema.ai) of your decision to withdraw within the 14-day period. If you exercise this right, Adema will refund any subscription fees you have paid for the current term within 14 days of receiving your cancellation notice. If you already accessed the Services during the 14-day period with your consent, Adema may deduct a pro-rata amount from the refund to cover the period of Service use prior to withdrawal. Exercising your 14-day withdrawal right will terminate your access to paid Services. No additional fees or penalties will apply for such withdrawal. (This withdrawal right is separate from our refund policy and any contractual cancellation rights.)
You may cancel your subscription at any time by providing notice to Adema. To avoid being charged for the next renewal period, you must cancel at least 30 days before the end of your current subscription term (unless a different notice period is specified for your plan). You can cancel by using the account settings on the platform (if available) or by contacting us in writing (e.g., via email to info@adema.ai). After you cancel, your subscription will not renew and will end at the conclusion of the current paid term. You will retain access to the Services until the end of the term for which you have paid (unless your access is ended earlier due to a breach as described below). If you cancel a subscription, you will not receive a refund for any fees already paid for the current term except as expressly provided in Section 6 or required by law.
Adema reserves the right to suspend or terminate your account and access to the Services immediately if we reasonably determine that: (a) you have materially breached these Terms and failed to cure the breach after we have notified you (if a cure is possible), (b) you fail to pay any fees owed for the Services when due, (c) your use of the Services violates any law or regulation or poses a security or operational risk to Adema or others, or (d) you violate the Acceptable Use rules (Section 5) in a manner that we determine in our discretion to be serious or harmful (for example, misuse that could subject Adema or other users to liability or danger). In certain egregious cases (such as willful misconduct, severe violations of Section 5, or threats to system integrity), we may suspend or terminate your access without prior notice. We will attempt to notify you of the termination or suspension, stating the reason, via the email on your account or via the Service, although in urgent cases notice may occur concurrent with or shortly after the action.
Upon termination or expiration of your account or subscription for any reason: (i) all licenses and rights granted to you under this Agreement will immediately cease, and you must stop accessing and using the Services; (ii) Adema may permanently delete or disable your account and all data associated with it (including your User Data) from our systems, with no liability to you, subject to applicable law and Section 13 (we will retain or return personal data as required by data protection law); and (iii) any fees or charges that have accrued up to the termination date (including pro-rated fees for the final billing period) will become immediately due and payable. You are strongly advised to export or download any data you have stored on the Services before you cancel or your account is terminated, as Adema is under no obligation to retain your data after termination (unless required by law).
Termination of your account will not relieve either party of any obligations incurred prior to the effective date of termination. In particular, you will still be responsible for any outstanding payments due and for complying with the post-termination obligations of Sections 8, 9, 10, 11, 12, 13, and 15 which, by their nature, are meant to survive termination. Adema's Limitation of Liability and other protective provisions continue to apply. If your account was terminated due to your breach of these Terms, you are not entitled to any refund of fees paid.
In lieu of termination, Adema may elect to suspend your access to the Services (or to certain features) in order to address a violation or prevent harm. Suspension might occur, for example, while we are investigating suspected misconduct or awaiting your cure of a breach. If your account is suspended for non-payment or violation of terms, Adema may restore access once you have resolved the issue to our satisfaction (such as paying overdue fees or certifying compliance), but the subscription term will not be extended for the suspension period unless we expressly agree.
All intellectual property rights in and to the Services, including all software, code, databases, algorithms, user interfaces, documentation, website content, and proprietary information, are and will remain the exclusive property of Adema or its licensors. The Adema platform (and any copies or portions thereof) is licensed, not sold, to you. Except for the limited usage rights expressly granted to you in these Terms, no other rights or licenses are granted or implied. Adema reserves all rights not expressly granted under these Terms. You may not remove or alter any copyright, trademark, or proprietary notices on any part of the Services. If you provide feedback, comments, or suggestions about the Services, you acknowledge that Adema may freely use and incorporate them in its products or services without any obligation or compensation to you (such feedback is not considered your confidential information).
"Adema", the Adema logo, and any other Adema product or service names or slogans included in the Services are trademarks and service marks owned by Adema (or its affiliates or licensors). You may not use any Adema trademarks, logos, or related trade dress without our prior written permission. All other names and logos used on the Services may be trademarks of their respective owners and are used for identification purposes only.
Except for the license you grant under Section 3.4 (User Data License), you retain ownership of all content, data, and materials that you upload or provide through the Services ("User Content"). Adema does not acquire any ownership of your User Content. You grant Adema a limited license to use your User Content only as needed to provide the Services, and as otherwise permitted by Section 3.4 and these Terms. Aside from User Data, if you choose to submit any content to public areas of Adema's websites (for example, posting on a forum or blog, or providing testimonials), you give Adema a perpetual, worldwide, irrevocable license to use, copy, modify, and display that content for business purposes, including improving the Services and marketing (unless you revoke consent for a testimonial). You represent that you have all necessary rights to share any User Content and that no such content will violate the Acceptable Use policy or any law. Adema is not responsible for any public-facing content you post or share through third-party integrations.
The text, graphics, logos, images, and other content provided by Adema on its public website or within the Services ("Adema Content") are protected by copyright and other intellectual property laws. You may access and view Adema Content for your personal or internal business use. However, you may not copy, reproduce, modify, distribute, or publicly display any Adema Content (other than your own data) without Adema's prior consent, except as allowed by law (such as incidental caching by your browser or printing a page for your personal reference). Any use of Adema Content not authorized by these Terms is strictly prohibited and may violate intellectual property rights.