Cookie Policy

1. Introduction

This Cookie Policy explains how Adema AI (a trading name of SH Proptech Ltd) uses cookies and similar technologies when you visit our website at adema.ai (the “Service”). It explains what these technologies are, why we use them, and your rights to control our use of them.

This Cookie Policy should be read alongside our Privacy Policy, which provides more detailed information about how we collect, use, and protect your personal data.

2. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently, and to provide reporting information.

Cookies set by the website owner (in this case, Adema AI) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

3. Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons:

• Essential functionality: Some cookies are required for technical reasons for our Service to operate
• Performance and analytics: To understand how visitors interact with our website
• Functionality: To remember your preferences and improve your experience
• Marketing: To deliver relevant advertising and measure campaign effectiveness

4. Types of Cookies We Use

4.1 Essential Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features. Because these cookies are strictly necessary, you cannot refuse them without impacting how our site functions.

4.2 Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are most and least popular and see how visitors move around the site.

4.3 Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

4.4 Marketing and Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites.

5. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service and deliver advertisements on and through the Service.

5.1 Google Services

• Google Analytics: Web analytics service to understand user behavior
• Google Ads: Advertising platform for targeted marketing campaigns
• Google Tag Manager: Tag management system for tracking and analytics

5.2 Other Third-Party Services

• Social Media Platforms: Cookies from LinkedIn, Twitter, and other platforms for social sharing and analytics
• Customer Support Tools: Cookies from our customer support platform for chat functionality
• Payment Processors: Cookies from Stripe and other payment providers for secure transactions

6. How Long Do Cookies Stay on Your Device?

The length of time a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie:

• Session cookies: These are temporary and are deleted when you close your browser
• Persistent cookies: These remain on your device until they expire or you delete them

6.1 Cookie Retention Periods

7. Your Cookie Choices and How to Manage Cookies

You have several options for managing cookies:

7.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner. You can:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
• Learn more about our cookie practices

7.2 Cookie Preference Center

You can access our Cookie Preference Center at any time to:

• View detailed information about each type of cookie
• Enable or disable specific cookie categories
• Update your preferences at any time
• Withdraw previously given consent

7.3 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may impact your experience of our website.

Popular Browser Cookie Settings:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions > Cookies and site data

7.4 Opt-Out Links for Third-Party Cookies

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ad Settings
• Network Advertising Initiative: NAI Opt-out Tool
• Digital Advertising Alliance: DAA WebChoices Tool

8. Impact of Disabling Cookies

If you choose to disable certain cookies, some features of our website may not function properly:

8.1 Disabling Essential Cookies

• Website may not function correctly
• Security features may be compromised
• User sessions may not be maintained
• Form submissions may not work properly

8.2 Disabling Analytics Cookies

• We cannot measure website performance
• User experience improvements may be limited
• Technical issues may take longer to identify and resolve

8.3 Disabling Marketing Cookies

• You may see less relevant advertising
• We cannot measure marketing campaign effectiveness
• Retargeting campaigns will not function

9. Cookie Policy for Mobile Applications

When we release mobile applications in the future, they may use similar tracking technologies. Any mobile app privacy practices will be described in the app's privacy policy and terms of service.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in:

• The cookies we use
• Legal requirements
• Our business practices
• Technology developments

When we make significant changes, we will:

• Update the “Last Updated” date
• Notify you through our website banner
• Request renewed consent where required by law
• Email registered users about material changes

11. Legal Basis for Cookie Processing

Under UK GDPR, our legal basis for processing personal data through cookies is:

11.1 Essential Cookies

Legal Basis: Legitimate interests (Article 6(1)(f)) - necessary for website functionality and security.

11.2 Non-Essential Cookies

Legal Basis: Consent (Article 6(1)(a)) - you provide explicit consent through our cookie banner.

11.3 Withdrawal of Consent

You can withdraw your consent for non-essential cookies at any time through:

• Our Cookie Preference Center
• Browser settings
• Contacting us directly

12. International Data Transfers

Some of our third-party cookie providers may transfer personal data outside the UK/EEA. When this occurs, we ensure appropriate safeguards are in place:

• Adequacy decisions: Transfers to countries deemed adequate by the UK government
• Standard Contractual Clauses: Use of UK IDTA and EU SCCs
• Certification schemes: Providers with recognized certification

13. Contact Information

If you have questions about our use of cookies, please contact us:

13.1 General Inquiries

Email: info@adema.ai

13.2 Data Protection Officer

Email: info@adema.ai
Address: Data Protection Officer, Adema AI / SH Proptech Ltd, 3rd Floor, 45 Albemarle Street, Mayfair, London, W1S 4JL

13.3 Supervisory Authority

You can also contact the UK's supervisory authority:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk
Phone: 0303 123 1113